理性与感官的博弈:“读图时代”的困扰与启示——以小说改编影视剧现象为例  

The Game of Rational and Sensory:Problems and Enlightenment of“the Era of Reading Pictures”

作　　者：张磊[1] 

机构地区：[1]内蒙古民族大学图书馆,内蒙古通辽028000

出　　处：《内蒙古民族大学学报（社会科学版）》2014年第1期116-118,共3页Journal of Inner Mongolia Minzu University：Social Sciences

摘　　要：随着科学技术的不断进步,视觉文化的传播已经成为时代的主潮。本文以小说改编为电视剧现象为例,通过对语言与视像两种传播媒介传播机理的比较,探讨了"读图时代"文化面临的问题以及其给我们的启示。即影视的"单极解码"形式造成了消费主义的泛滥;传统"韵味"的消失,审美距离的消融,使"艳俗"风格大行其道。重回文本,深度体悟,而不是单纯追求收视率和经济效益,才是理性的救赎之路。With the continuous progress of science and technology ,the broadcasting of Visual culture has be-come the main stream of the time .The test take the phenomenon that adapting the novel for television .for in-stance ,comparing language and Visual images ,investgating the problems and enlightenment w hat the culture facing with in“the era of reading pictures” .That is the single-decoding mode of film and television makes exces-sive consumption ;The disappearing of the traditional charm cause gaudy art ’s spreading .Only returning to the version itself ,not simply pursuring economic benefits and Audience ratings is the redemption road .

关 键 词：“单级解码”方式 “双重解码”方式 审美方式 视觉消费 文本 理性 

分 类 号：J905[艺术—电影电视艺术]