体育节会创新的理论构建与实证检验  

Theoretical Construct and Empirical Study on Sport Event Innovation

作　　者：李朝军[1] 郑焱[1] 

机构地区：[1]湖南师范大学历史文化学院,湖南长沙410081

出　　处：《湖南财政经济学院学报》2014年第2期87-94,共8页Journal of Hunan University of Finance and Economics

基　　金：湖南省社科重点项目"把湖南建设成为全国知名文化旅游目的地的目标;思路与对策研究"(项目编号:12WTB18);湖南省研究生科研创新研究项目"西方来华游历者视域中的近代中国形象"(项目编号:CX2014B)

摘　　要：在文献综述、相关成熟量表测项借鉴、专家访谈基础上开发了体育节会创新量表,以上海市民科技体育运动节为例,采用EFA和CFA方法,验证了体育节会创新的结构和关联维度。研究发现:体育节会创新量表整体结构良好;体育节会创新是由供给、过程、场景和关系四大基本标准视域下的表演表现、进出便利、自助技术、审美环境、粉丝忠诚和粉丝社区等六个维度构成;六大维度中,表演表现、进出便利、审美环境和自助技术对体育节会创新的影响和关联度最高。Based on literature review, items derived from well - accepted scales and expert interviews, sport event innovation scale was constructed. Technological sport festival of Shanghai city was selected and EFA and CFA was used to validate and modify the structure and associated dimensions of sport event innovation. The results show that sport event innovation is a two - order six dimensional conceptual model which includes player performance, respectful access, self - service technology, aesthetic environment, fan loyalty and fan community. The former four components produce higher effect on sport event innovation than the latter two components.

关 键 词：体育节会 产品创新 体育运动节 

分 类 号：F59[经济管理—旅游管理]