流行文化视野下当代体育的视觉化转向及身体化表达  

Transformation to Visualization and Body Expression of Contemporary Sports from the Perspective of Popular Culture

作　　者：张大志[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215021

出　　处：《成都体育学院学报》2014年第4期1-5,共5页Journal of Chengdu Sport University

基　　金：江苏省研究生创新计划课题(项目编号:CX1X11-0051)

摘　　要：当代社会,体育文化的兴盛与当下日常生活中流行文化的兴起密切相关,体育文化的呈现方式发生了重大变化。体育运动与流行文化有着内在的契合性,一方面构成了流行文化的重要组成部分,同时又因融入流行而获得更大的发展空间。在交互的过程中,可视化媒介技术的发展促使体育为大众所熟知。人们对于体育文化的流行,不再简单地以传统的、预设的价值标准加以评判,体育运动中所呈现出的身体的性感与美感为大众所接受,新的身体美学标准在重构着体育。身体观的更新一方面拓展体育的外延,同时又促使体育不断融入到社会构建之中,成为一个观察社会区隔的重要视角。In contemporary society, the flourishing of sports culture is closely related to the rise of popular cultural in everyday life and the presentation forms of sports culture has undergone major changes. There exists an inherent con- formity between sports and popular culture. Sports, on the one hand, constitutes an important part of popular culture, on the other it integrates itself into popular culture, thus creating more development space. In the process of interaction, the development of visual media technologies makes sports well known by the public. People no longer judge popular sports culture according to traditional and default values. Showing sexy body and beauty in sports is accepted by the public and the new body aesthetic standards lead to the reconstruction of sports. The update of body view expands of the outreach of sports concept on the one hand, at the same time it promotes the sport to integrate itself into the community, making it become an important perspective for observing society separation.

关 键 词：流行文化 体育 视觉化 身体 

分 类 号：G80-05[文化科学—运动人体科学]