体育媒介与移民观念交互影响的实证研究  

Empirical Study of the Interaction between Sports Media and Migrant Concept

作　　者：王智斌[1] 

机构地区：[1]广东科学技术职业学院体育系,广东珠海519090

出　　处：《成都体育学院学报》2014年第4期23-27,共5页Journal of Chengdu Sport University

基　　金：国家社会科学基金项目(项目编号:11CTY014)

摘　　要：运用文献资料法、问卷调查法、访谈法等,从理论角度讨论了体育媒介的融合潜力,展示了德国最大的移民群体———土耳其移民对体育媒介的看法和观点。实证调查结果表明,体育媒介在帮助土耳其移民成功融入新环境方面起了非常重要的作用。同时,应该从媒体发展的视角,充分利用体育更好更准确地传递重要的社会化内容,并制作出包含多重文化的体育节目,从而满足体育媒介服务的需求。This essay probes into the blending potentials of sports media from a theoretical perspective with the methods of documentary, questionnaire survey and interview and demonstrates the opinions about the sports media of Turkish immigrants, the largest immigrant group in Germany. The result of the empirical study shows that Sports media plays significant roles in helping Turkey immigrants blend successfully into the new environment. Meanwhile, from the perspective of media development, sports should be used fully to better and correctly convey important socialization con- tents. Sports media should produce programs containing diverse cultures to meet the requirement of people on sports media service.

关 键 词：体育传播学 体育媒介 移民观念 

分 类 号：G80-05[文化科学—运动人体科学]