内蒙古散打市场化模式构建研究  

On Constructing Free Combat Marketing Mode in Inner Mongolia

作　　者：白孟克 阿拉腾朝鲁[2] 

机构地区：[1]内蒙古自治区田径柔道武术运动管理中心散打队,内蒙古呼和浩特010021 [2]内蒙古财经大学体育教学部,内蒙古呼和浩特010051

出　　处：《内蒙古财经大学学报》2014年第2期14-17,共4页Journal of Inner Mongolia University of Finance and Economics

摘　　要：内蒙古散打市场化的运行,首先与专业队的支撑密不可分。并且要依靠专业队来创新发展模式,以散打表演市场为突破口,通过竞赛提高散打技术,增强观赏性;其次,塑造环境、增强比赛的连续性,提升组织竞赛队伍的服务意识;强化与媒体合作营销的关系,扩大观赏群体,激发商家合作;逐步扩大散打产业链、培育市场需求、升华武术文化产业内涵、建立适合市场发展的竞赛机制,实施"以赛代训"的表演市场开发新途径,使内蒙古散打技术更上一层楼,实现以政府为主导下的市场化运行的双轨制散打夺金发展新模式。The marketing operation of free combat in Inner Mongolia is inseparable to the support of profession- al teams. First, we should rely on professional teams to innovate new development mode, breakthrough from free combat performance market to reinforce enjoyment by improving free combat skills through competitions. Second, we shouht buiht environment to reinforce competition continuity, promote service awareness of participating teams, strengthen the marketing cooperation relationship with medias,enlarge audience groups, stinmlate husiness coopera- tion, enlarge the industry chain of free combat, cultivate marketing demand, develop the connotation of martial cul- ture industry,establish competition mechanism adapted to market development. Implementing ＂ competitio,I for training＂ performance nmrket to develop new approach will be helpful to improve free combat skills in Inner Mongolia as well as to realize the dual - track free combat mode for winning gold medals under government - leading markeling operation.

关 键 词：散打市场 商业运作 以赛代训 

分 类 号：G80-052[文化科学—运动人体科学]