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出 处:《Chinese Business Review》2014年第1期53-74,共22页中国经济评论(英文版)
摘 要:The present research paper is dedicated to the analysis of the impact of nationalisation on Corporate Social Responsibility (CSR) Policy in Citadele bank (formerly Parex) and Corporate Responsibility (CR) study of the Latvian banking sector. The goal is to analyse the notion of nationalisation, the history of Citadele bank, and to scrutinise CSR policy and its aspects. Research aim is to explore the impact of CSR activities implemented by Citadele on customers' views after the nationalisation of the bank. The research methodology involves the analysis of the existing theoretical literature and a quantitative research method-survey conducted by an international research agency. The article also explores CSR activities of commercial banks in Latvia by applying the comparative method of research.
关 键 词:Corporate Social Responsibility (CSR) nationalisation Banking industry Parex Citadele LATVIA analysis survey
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