运城文化产业集群发展对策研究  

A Study on Yuncheng Culture Industry Cluster Development Countermeasures

作　　者：屈学书[1,2] 矫丽会[1] 

机构地区：[1]运城学院经济管理系,山西运城044000 [2]山西财经大学经济学院,太原030006

出　　处：《地域研究与开发》2014年第2期83-87,共5页Areal Research and Development

基　　金：山西省高等学校哲学社科研究项目(20112221)

摘　　要：2004年以来,运城市文化产业发展迅速,文化产业集群初具雏形。运城文化产业集群的形成在文化资源、市场需求、政策环境等方面有着一定的优势,但也存在着资金不足、规模不大、产业链条短、文化创意产品少、文化产业核心集群不突出等问题。通过对运城文化产业集群发展现状和问题的分析,从加强引导、多方筹资、完善产业链、延长产业链条、多种渠道培养文化创意和文化经营人才、通过文化品牌带动运城文化产业集群发展等方面提出运城文化产业集群的发展思路。In recent years , Yuncheng culture industry has developed rapidly , and has taken shape in the cul-tural industry cluster .The formation of Yuncheng culture industry cluster has certain advantages in cultural re -sources, market demand, policy environment, but also lack of funds, and the industry chain is short, the core cluster is not prominent .In this paper , through the analysis of the present situation of Yuncheng culture industry cluster , the author has proposed the development route of Yuncheng culture industry cluster from the aspects of guide financing , perfecting the industry chain ,personnel training and brand construction .

关 键 词：文化产业集群 产业链 文化品牌 文化产业 运城市 

分 类 号：G124[文化科学]