郑西高铁乘客行为偏好与旅游发展分析  

Analysis of Zhengzhou-Xi'an CRH Passengers' Bahavior Preference and Tourism Development

作　　者：崔莉[1,2] 厉新建[1,2] 张芳芳[1,2] 

机构地区：[1]北京第二外国语学院中国旅游经济研究中心,北京100024 [2]北京第二外国语学院旅游管理学院,北京100024

出　　处：《地域研究与开发》2014年第2期94-98,共5页Areal Research and Development

基　　金：铁道部科技研究开发计划重点项目(2011F002-B);北京青年拔尖人才培育计划资助项目

摘　　要：交通是旅行的基础,交通运输方式的变革也会影响到人们的时空观,从而对旅游产业的发展产生巨大的影响。以郑西高铁乘客为研究对象,对其基本信息、出行方式、旅游信息获取渠道、旅游消费偏好及其对目前我国高铁设施的满意度进行问卷调查,分析高铁乘客的市场消费特征及行为偏好。高铁特色旅游产品的开发应该进一步向纵深发展;同时,借助时空距离的缩短进行"微旅游"市场的开发,运用新媒体营销手段进行相关的旅游推广,并进一步通过提高相关城市旅游从业人员素质以及发挥旗舰企业的引领作用来促进当地旅游产业的发展。Take Zhengzhou-Xi ’ an CRH passengers for example , with a written investigation of the passen-gers ’ basic information , transportation preference , tourism information access , tourism consumption preference and their satisfaction on the facilities in the high-speed rail in China at present , an analysis of CRH passengers ’ market consumption characteristics , behavior preference was made , and the conclusion was made that the special tourism products with CRH characteristics should be further developed ,at the same time , develop the “micro tourism mar-ket” with the shorten of space and time from one place to another , make related tourism promotion by means of new media;and further promote the development of the local tourism industry through the enhancement of the quality of tourism practitioners as well as the flagship enterprise in the related cities .

关 键 词：行为偏好 旅游发展 郑西高铁 

分 类 号：F127.41[经济管理—世界经济]