手机新闻媒体用户满意度模型构建及实证研究——基于对上海某高校学生的调查分析  

Construction and Empirical Analysis of User Satisfaction Model for Mobile Phone News Media

作　　者：董开栋[1] 谢金文[1] 

机构地区：[1]上海交通大学媒体与设计学院

出　　处：《新闻与传播研究》2014年第3期79-87,127-128,共9页Journalism & Communication

基　　金：上海交通大学文科科研创新项目"新闻网站对外传播竞争力提升研究"(项目编号:13TS09)的阶段性成果

摘　　要：本文以消费者满意度指数模型和信息系统成功模型为基础,建立了手机新闻媒体用户满意度模型,并采用PLS方法进行了实证检验。研究显示,3个内生隐变量对用户满意的R^2达到52%,证明该模型具有良好的解释能力;手机新闻媒体的质量对用户满意有最多贡献,其实是感知价值,而用户期望对满意没有显著影响。最后,为手机新闻媒体特别是转型中的传统主流媒体提升满意度提出了建议。In this paper,the user satisfaction model of mobile phone news media is constructed based on the customer satisfaction index model and information system success model,and is validated by PLS method The findings include:first,the R2 of endogenous latent variables in model is 0.52,which is of good explanation.Second,perceived quality have the most significant influence on user satisfaction of mobile phone news media,perceived value the second place,while user expectation is of no significant influence.At last,suggestions are put forward for promoting user satisfaction of mobile phone news media especially the national traditional news media which is evolving towards digitization.

关 键 词：手机新闻媒体 满意度模型 用户 

分 类 号：G210.7[文化科学—新闻学]