移情在产品设计中的诠释方式研究  

Narrative Research on Empathy in Product Design

作　　者：刘慧薇[1] 

机构地区：[1]天津职业技术师范大学

出　　处：《艺术与设计（理论版）》2014年第4期102-104,共3页Art and Design

摘　　要：理性的技术如何获得感性的表达,是新时代、新技术下新的社会要求。文章提出移情作为一种情感化的设计方法,设计师通过对用户群的分析,将用户群以往的情感、思想、体验等融入到产品中,借助产品的形态、色彩、使用体验等实现移情,使产品成为一个有生命的个体,"由物及我,由我及物",使用户获得愉悦的情感体验,从而提升产品的认同感。how to perceptually express the rational technology, is the new social requirement under new technology and new era. This paper presents transference as an emotional design method, the designer, make products become a life individual, through the analysis of the user group and their past feelings, thoughts, and experience and application in the product, then expressing by the products＇ shape, color, the experience to achieve empathy, so the users get a pleasant emotional experience, so as to enhance the product identification.

关 键 词：移情 体验共鸣 产品的认同感 

分 类 号：TB472[一般工业技术—工业设计]