政府与民间科普组织微博科学传播的比较研究——以“@上海科普”与“@科学松鼠会”为例  

A Comparative Study on Microblog Science Communication between Government and Civil Science Popularization Organization

作　　者：王玉华[1] 汤书昆[1] 

机构地区：[1]中国科学技术大学科学传播研究与发展中心,合肥230026

出　　处：《科普研究》2014年第1期32-38,共7页Studies on Science Popularization

基　　金：中国科协研究生科普研究能力提升类项目(2013KPYJD70)

摘　　要：本文分别选取政府科普组织和民间科普组织中的典型微博各一个,首先从阶段运营数据方面进行监测和比较,再深入到两个典型微博的内容、表现形式等方面考察二者的异同,在此基础上提出促进政府科普组织微博科学传播的对策建议。The paper chooses two typical microblog which represent government and civil science popularization organization. Firstly,the paper monitors and compares the two microblog from stage operational date. Secondly,the paper deeply studies similarities and differences of the two microblog from content and pattern of manifestation. On this basis,the paper proposes several suggestions about promoting science communication of government science popularization organization.

关 键 词：政府科普组织 民间科普组织 微博 科学传播 

分 类 号：G322.25[文化科学]