内容与渠道创新基础上的吸引力经济:传媒经济本质的另一种解读  

The Ability of Innovation and Attraction Economy:Another Explanation of the Essence of Media Economy

作　　者：陈鹏[1] 

机构地区：[1]南开大学传播学系

出　　处：《新闻与传播研究》2014年第4期42-52,126,共11页Journalism & Communication

基　　金：国家社科基金项目"‘三网融合'背景下的广播电视制播分离与市场适应机制变革研究"(项目编号:11CXW008)的成果之一

摘　　要：近年来,学者们通过注意力经济、影响力经济、舆论经济、意义经济等概念对传媒经济本质的阐释加深了人们对这一问题的认识。然而,笔者发现原有的推演逻辑脉络在某些方面是存在着困难的,对某些现实问题也难以做出全面的解释。本文对上述观念的发展脉络进行了归纳,然后沿着这样的脉络推演出了内容与渠道创新基础上"吸引力经济"的概念。在深入剖析传播媒介自身特质的基础上,笔者认为对传媒经济的认识应当回归到信息经济上来,其本质便是通过不断创新使得具有价值的精神产品得以发现、采集、生产并扩散,这也正是媒介公信力的要求之所在。In recent years,the scholars' discussions over the essence of media economy,including the concepts of attention economy,influence economy,public opinion economy,meaning economy and so forth have deepened people's understandings of the issue.Through argumentation,however,this paper discovers that the original logic is not perfect and has difficulties in certain aspects;meanwhile,it could not explain comprehensively certain realistic questions.This article has summed up the logical clue of the abovementioned ideas,and deduced a new concept of attraction economy with such logical vein.Thoroughly analyzing the characteristics of media,the author believes that we should understand the media economy from the angle of information economy.Hence it can be concluded that the essence of media economy is the valuable intellectual and artistic products' founding,gathering,production and dissemination,based on continuous innovation.This is also the inside request of media credibility.

关 键 词：传媒经济 创新 注意力 影响力 本质 

分 类 号：G206-F[文化科学—传播学]