基于努力水平影响随机需求下资金约束零售商的契约研究  

On the capital constraint of retailers based on the random demand

作　　者：杜文意[1,2] 唐小我[1] 刘晓婧[2] 

机构地区：[1]电子科技大学经济与管理学院,四川成都611731 [2]阿坝师专管理系,四川汶川623002

出　　处：《云南民族大学学报（哲学社会科学版）》2014年第3期124-130,共7页Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)

基　　金：国家自然科学基金重点项目"全球环境下供应链风险管理理论与方法研究"(项目编号:70932005);国家自然科学基金"竞争性供应链信息共享策略研究"(项目编号:71102055);"竞争供应链延保服务决策权配置与协调策略选择"(项目编号:71372140);四川省教育厅青年基金项目"民族地区供应链融资决策研究"(项目编号:13ZB0035);"基于期权理论的铝企业供应链管理研究-以阿坝铝厂为例(项目编号:14ZA0304)"阶段成果

摘　　要：现实生活中,努力水平影响着市场需求,从而影响着零售商的订货策略。由于努力过程需付出相应的成本,在努力水平影响市场需求的环境里,引入回购契约,分析存在资金约束的零售商其努力水平的增大可以改进供应链系统的绩效,并给出零售商的最优努力水平和最优订货量。最后通过数值分析,验证研究结论的适用性和有效性。In real life, the effort level affects the market demand, thus affecting the retailer＇s ordering strategy. Due to the difficult process that needs to pay the corresponding cost, while taking into account the level of sales efforts that affect the demand environment,this paper discusses the relevant factors concerning a single - stage supply chain system consisting of a manufacturer and a retailer, in-troduces the buyback contract, and analyzes the capital constraints of retailers. It concludes that the increase of efforts can improve the performance of the supply chain system, and realize the retailer＇s optimal effort and the optimal order quantity. Finally, this paper proves the applicability and effectiveness of its conclusion through a numerical analysis.

关 键 词：随机需求 努力成本 资金约束 分配比例 

分 类 号：F063.1[经济管理—政治经济学]