吉林省民俗节庆旅游产品开发对策探讨  

On the Countermeasures of Jilin Provincial Folk Festival Tourism Products Development

作　　者：孙虹飞[1] 

机构地区：[1]吉林工程技术师范学院工商管理学院,吉林长春130052

出　　处：《吉林工程技术师范学院学报》2013年第11期76-78,共3页Journal of Jilin Engineering Normal University

摘　　要：近年来,民俗节庆旅游逐渐成为推动区域旅游经济发展、提高城市知名度的重要手段。吉林省拥有丰富的民俗节庆旅游资源,只有将资源优势打造成产品优势,才能全面提升其吸引力和竞争力。本文就吉林省民俗节庆旅游开发的现状与存在的问题进行分析,并提出有针对性的解决对策。In recent years, the folk festival tourism has gradually become the important means to promote the development of regional tourism economy and to improve the popularity of cities. Jilin province has rich tourism resources of folk festivals, only the resource superiority being changed into product superiority can comprehensively improve the attractiveness and competitiveness. This paper analyzes the current status and existing problems of folk festival tourism development in Jilin Province, and proposes targeted countermeasures.

关 键 词：吉林省 民俗节庆 旅游产品 开发 

分 类 号：F590.3[经济管理—旅游管理]