本土日化品牌竞争力提高  

Promotion of competitiveness of domestic daily chemical brand

作　　者：郭长虹 王继才 杨云 

机构地区：[1]广州市质量监督检测研究院,广东广州510110

出　　处：《日用化学品科学》2014年第4期41-45,共5页Detergent & Cosmetics

摘　　要：分析了外资和本土日化企业品牌的业绩,指出了本土品牌的突破之道。同时,提出了日化品牌要重视渠道定位,剖析了几个市场前景不被看好的日化品牌。最后,指出了未来日化品牌的竞争方向。Performance of domestic daily chemical brand was analyzed. Breakthrough missions of domestic brands were demonstrated. Meanwhile, it pointed out that the channel position attaches great importance to enterprises. Some daily chemical brands which were assumed less optimistic in the market were analyzed. Finally, the tendency of future competition was pointed out.

关 键 词：日化 品牌 企业 竞争力 

分 类 号：F426.72[经济管理—产业经济]