On the Strategies Employed in Transmission of Cross-cultural Advertisements  

作　　者：Guosheng Zhang 

机构地区：[1]College of Civilization and Transmission, University of Zhongzhou, China

出　　处：《International Journal of Technology Management》2013年第6期116-117,共2页国际技术管理

摘　　要：Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.

关 键 词：Cross-cultural advertisements Cultural transmission Cultural isolation 

分 类 号：U415.5[交通运输工程—道路与铁道工程] N031[自然科学总论—科学技术哲学]