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作 者:Yuxin Luo
出 处:《International Journal of Technology Management》2013年第12期62-64,共3页国际技术管理
摘 要:In the application process of the Internet and network marketing, many Chinese companies are actively engaged in practice, and after an exploratory period of time, companies accumulated some experience in a representative model. Such as: Chinese companies have a combination with traditional marketing and purchase advanced software model and then implemented through secondary development, they also change management ideas and systems, etc. These experiences and models can provide an effective and common reference for enterprise' s development of China' s e-commerce.
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