实体市场向电子商务模式转型的成本比较  

A Comparison of Transaction Costs in Transition from the Traditional Market to Electronic Commerce

作　　者：李靖华[1] 马丽亚[1] 张孝娅 

机构地区：[1]浙江工商大学技术与服务管理研究中心,杭州310018

出　　处：《商业研究》2014年第5期102-107,共6页Commercial Research

摘　　要：本文以义乌小商品市场为例,对比传统市场交易和电子商务模式的交易成本,认为电子商务模式极大地降低了传统交易成本,尤其在交易前的准备阶段;与此同时,在以实体市场为依托的基础上,电子商务的发展将更具资源优势和信誉基础,在一定程度上降低了纠纷发生的可能性。但是,电子商务模式在降低交易成本的同时,也带来了售后监管成本的增加,需要加强建设尚不健全、不成熟的电子商务平台。This paper , taking Yiwu commodity market as an example , compares transaction costs of new emerging e -commerce with the traditional market , from which we draw a conclusion that e -commerce has greatly reduced transaction costs coming from the traditional market , especially during the preparation stage .Meanwhile, on the basis of the tradi-tional market , e-commerce has enjoyed resource advantage and good reputation , which has largely decreased the proba-bilities of disputes.However, it also leads to higher regulatory costs after purchase .Therefore, it′s necessary to strength-en construction of immature e -commerce platform .

关 键 词：电子商务 交易成本 义乌小商品市场 义乌购 

分 类 号：F713.36[经济管理—产业经济]