丽水市体育养生旅游开发的SWOT分析及对策研究  

The SWOT Analysis and Research of Strategies of Sports Wellness Tourism in Lishui City

作　　者：梁勇建[1] 

机构地区：[1]丽水职业技术学院,浙江丽水323000

出　　处：《浙江体育科学》2014年第3期16-20,共5页Zhejiang Sport Science

基　　金：丽水市科技局2012年公益性技术应用项目课题:创建国际休闲养生城市中丽水体育产业发展路径选择及对策(2012JYZB52)

摘　　要：在创建国际休闲养生城市,全面打响"秀山丽水,养生福地,长寿之乡"品牌的背景下,丽水市丰富的体育养生旅游资源及各方面的支持保障,势必会带动丽水市体育相关产业的快速发展,进而会促进丽水市整体经济实力的提升。基于此,运用文献资料法、专家访谈法、实地调查法对丽水市体育产业基本发展情况及体育养生旅游资源保有及开发情况进行调查研究。采用SWOT分析法,定性与定量相结合分析丽水市体育养生旅游开发存在的优势、劣势以及所面临的机会和威胁,构建丽水市发展体育养生旅游的SWOT矩阵,对其展开SO、WO、ST、WT发展对策研究。Under the background of building the international leisure and wellness city,and establishing the brand of a place with green mountains and clear water,and will be good for your wellness and longevity. The Lishui city has a- bundant sports wellness tourism resources and lots of solid social support, so all these will promote the sports industry and the whole economy of Lishui city. This paper uses the methods of questionnaire, expert interview, investigation and SWOT analysis,studies the situation of Lishui＇s sports industry and sports wellness tourism resources, compre- hensively analyzes the strengths, weaknesses, opportunities and threats of developing sports wellness tourism in Lishui city. Then established the SO,WO, ST and WT matrix, analysis the strategies to promote Lishuits sports wellness tourism.

关 键 词：体育养生旅游 SWOT分析 对策 

分 类 号：G80-05[文化科学—运动人体科学]