文化创意型旅游地旅游质量感知的研究——以成都东郊记忆公园游客为例  

Study of tourists’ quality perception in the cultural and creative scenic spots——Taking tourists in Chengdu Eastern Suburb Memory Park as an example

作　　者：赵良成[1] 肖晓[1] 欧阳艳梅 

机构地区：[1]成都理工大学旅游与城乡规划学院

出　　处：《旅游研究》2014年第2期33-37,共5页Tourism Research

基　　金：四川省软科学研究计划项目(四川省乡村旅游文化产业发展研究与实践;SC10B078);四川循环经济研究中心项目(四川省乡村文化产业发展研究与实践;XHJJ-1112)

摘　　要：为实现文化创意型旅游地资源集约化利用、促进文化产业园区的可持续发展,选择成都东郊记忆公园为研究对象,对游客的旅游质量感知水平、感知因子和感知差异进行实证分析。通过专家访谈和问卷初测,确定旅游质量感知的22个观察变量,经探索性因子分析(EFA),提取出4个共同感知因素。研究表明,游客旅游质量感知的共同因子主要表现在基础设施、核心吸引物、景观创意和接待服务四个层面;游客对景区整体有着较为正面的感知水平;游客旅游感知水平与其年龄、月收入和受教育程度呈现高度负相关的关系。In order to realize the intensive use resource of cultural and creative scenic spots,and promote the sustainable develop-ment of cultural industry district,we select Chengdu Eastern Suburb Memory Park as the research object to make an empirical study of the touristsperception level of the tourism quality,the perception factors and the perception differences.Through tourists and expertsinterview,22 observation variables are identified and 4 common factors are extracted by exploratory factor analysis.The re-search findings show that the four common factors are infrastructure,core attractions,landscape creation and hospitality services;tourists have a more positive perception of the whole scenic area;but there is a high negative correlation of the quality of touristsperception with age,monthly income and educational level.

关 键 词：文化创意旅游 成都东郊记忆公园 旅游质量感知 探索性因子分析 

分 类 号：F592.7[经济管理—旅游管理]