论地域文化在城市形象塑造中的作用——以宁德媒体为例  

Urban Image Construction Based on the Combination of Local Media and Local Culture

作　　者：崔柳[1] 

机构地区：[1]宁德师范学院中文系,福建宁德352100

出　　处：《韶关学院学报》2014年第3期157-159,共3页Journal of Shaoguan University

基　　金：2012年宁德师范学院服务海西课题"闽东媒体依托地域文化对城市品牌的构建研究"(2012H502)

摘　　要：大众媒体因为其传播速度快,效率高等特点,在城市形象的传播过程中,发挥着日益重要的作用。宁德媒体发挥自身优势,在传播构建城市形象的过程中发挥了重要作用。但在个性化智慧宣传城市形象方面,闽东宁德可以采取精准角色定位及挖掘城市内涵等措施进一步提升城市形象的宣传效率。Because of its high speed of transmission nifieant role in the process of city image communication. and high efficiency, mass media plays an increasingly sig- In addition, mass media has a great impact on the efficient spread of city image. The media of Ningde play an important role. However, there is still a long way to go for east Fujian media to promote the city image with more personality. This thesis claims that by setting the role precisely, by digging deep into the core culture of this city, east Fujian media can help to promote the image of the city In a more efficiently way. In personalized wisdom at the same time, to promote the image of？the city, the minding media is still a long way to go, can take the precise role, connotation of the mining cities such as measures to further en- hance the efficiency of the city image promotion.

关 键 词：宁德 媒体 个性化 城市形象 

分 类 号：G212[文化科学—新闻学]