保险营销人员诚信义务的检视与完善  

Inspection and Improvement on the Fiduciary Duty of Insurance Marketers

作　　者：李海澈 

机构地区：[1]辽宁卫生职业技术学院,沈阳110101

出　　处：《北方经贸》2014年第5期168-169,共2页Northern Economy and Trade

基　　金：辽宁省教育科学"十二五"规划2012年度立项课题(JG12EB085)

摘　　要：保险营销人员是行业发展的重要力量,是保险与公众对接的触角。国家一直着重对这一群体的诚信行为施行监管,但长期以来,保险营销人员对诚信义务的履行并未令社会满意,对此要提高企业诚信文化对营销队伍的引导作用;完善营销人员职业诚信的外部监管体系;开发营销人员诚信价值认同的内化路径。Insurance marketer is a vital force in the development of the insurance industry, as well as a tentacle which integrates the insurance with the public. Our country has been emphatically supervising the actions of this group, but for a long time, their performance has not been satisfactory. Thus, it is necessary to analyze and inspect the causes comprehensively from the perspective of social environment, legal environment and insurance system, etc. Besides, suggestions for improvement should be aroused correspondently.

关 键 词：保险营销人员 诚信义务 失信行为 

分 类 号：F840.2[经济管理—保险]