服装流行趋势发布会的市场营销功用与组织探讨  

Study on the Marketing Function and Organization of Fashion Trend Conferences

作　　者：谢莉萍[1] 徐雅琳[1] 傅师申[1] 

机构地区：[1]四川大学轻纺与食品学院,四川成都610065

出　　处：《纺织科技进展》2014年第2期86-89,共4页Progress in Textile Science & Technology

摘　　要：通过对不同类型服装流行趋势发布会及其特点的分析比较,探讨了服装流行趋势发布会的内涵、类型和形式,并重点阐述了服装流行趋势发布会的市场营销功用与组织,以及未来服装流行趋势发布会的发展趋势。The different kinds of fashion trend conferences and its characteristics were analyzed and compared. The connotation, classification and form of the fashion trend conference were studied. The marketing function, organization and development trends of fashion trend conferences were detailed.

关 键 词：服装 流行趋势 发布会 功用 市场营销 

分 类 号：F426.86[经济管理—产业经济]