当前宏观经济背景下我国体育用品产业发展的战略思考  

The Strategic Thinking on the Sporting Goods Industry Development in China under the Background of Current Macro-economy

作　　者：邹玉享[1] 

机构地区：[1]武汉纺织大学体育课部,湖北武汉430043

出　　处：《武汉纺织大学学报》2014年第2期83-86,共4页Journal of Wuhan Textile University

摘　　要：以当前宏观经济增速放缓为基调,着重强调了我国体育用品产业发展过程中遇到的困难和问题,解析了这些问题产生的原因,并从国家政策、行业自身优势和人才创新等角度,给出了解决问题的思路和建议。In this paper, based on the current slow macro - economic growth, the heavy emphasis has been put on the difficulties and problems encountered in the development of Chinese sporting goods industry, and the cause of these problems have been well analyzed. What＇s more, the ideas and suggestions to solve these problems have also been discussed from the angle of the national policy, the industry＇s advantages and talents innovation.

关 键 词：宏观经济背景 体育用品产业 战略思考 

分 类 号：G80-05[文化科学—运动人体科学]