对外传播媒体人才政治素养的现状分析  

On the Current Situation of the Political Quality of International Communication Personnel

作　　者：卢懿[1] 

机构地区：[1]浙江传媒学院教务处,浙江杭州310018

出　　处：《兰州工业学院学报》2014年第2期108-112,共5页Journal of Lanzhou Institute of Technology

基　　金：2012年浙江省教育厅科研课题(Y201226040)

摘　　要：与其他行业不同,对外传播是一项政治性极强的工作,在全媒体环境下,对对外传播人才的政治素养要求越来越高,从事该行业的媒体人在对外传播信息时必须具有坚定的政治立场与政治观念。针对全媒体环境的急剧变化,针对对外传播人才在政治素养方面的专项问题进行了对应研究,归纳出对外传播面临的新形势与新背景,提出全媒体环境下提高对外传播人才的政治素养的思路与措施,以期培养政治素养过硬的对外传播工作者,真正提高中国国家形象。Unlike other industries, international communication is a field with strong political nature and ideolo- gy. There fore, the requirement for the political quality of the international communieation personnel beeome more and more serious. They must be equipped with firm political stand and concept. According to the deteriora- ting situation of All Media, the cultivation of the personnel＇ s politieal quality is explored and the new situation and background that the international communication is facing is summarized. Effective measures on how to im- prove international communication personnel＇ s political quality are put forward in order to eultivate qualified in- ternational communieator with high political quality and improve China＇ s national image.

关 键 词：全媒体 对外传播 政治素养 

分 类 号：G206[文化科学—传播学]