关于大学生网络创业成功率问题研究  

Research on the Business Success Rate of Online Venture by University Students

作　　者：贾昕昕[1] 王德昌[2] 

机构地区：[1]浙江长征职业技术学院,浙江杭州310023 [2]杭州电视台,浙江杭州330100

出　　处：《浙江树人大学学报》2014年第2期97-101,共5页Journal of Zhejiang Shuren University

摘　　要：随着我国高校毕业生就业形势的日益严峻,大学生电子商务创业作为缓解就业压力的主要方式,成为大学生就业的理想途径。不过由于大学生缺乏网络创业历练和风险防范意识,盲目性较大,导致许多大学生网络创业行为"昙花一现"。文章从大学生网络创业的可行性和脆弱性入手,对影响大学生创业成功率的各项商业因素及创业技巧和素质进行梳理,提出提升大学生网络创业成功率的应对策略,构建创业教育的制度保障体系。With the increasingly serious employment situation of university graduates , e-commerce venture by university students as a primary mean to ease employment pressure is an ideal way for their employment .However , due to their lack of entrepreneur-ial experience and skills , larger blindness , and the lack of risk awareness , many students＆#39;online ventures result in “flash in the pan”.This paper starts from business viability and vulnerability , and analyzes the various commercial factors affecting the suc-cess rate and entrepreneurial skills and qualities .On the basis of comprehensive analysis , it proposes strategies designed to im-prove the success rate of students＆#39;online venture , and build institutional support system for entrepreneurship education .

关 键 词：大学生创业 电子商务创业 创业技巧 创业教育 

分 类 号：G647.38[文化科学—高等教育学]