文化软实力对城市旅游目的地建设的协同促进机制研究——以武汉首义文化为例  

On the Promotion Mechanism of Culture Soft-power towards City Tourism Destination's Construction—a Case Study of Wuhan Shouyi Culture

作　　者：舒伯阳[1,2] 陈龙[1] 

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073 [2]中国旅游研究院武汉分院,湖北武汉430073

出　　处：《旅游论坛》2014年第2期1-5,共5页Tourism Forum

基　　金：国家旅游局重点规划项目<基于旅游业协同促进的文化软实力建设研究>(12TABK003)

摘　　要：旅游本质上是游客对异质文化的一种体验,文化的差异性与旅游的融合构成了各地区的特色与魅力,由此激发了游客前往追求精神审美享受的欲望。旅游消费和经营活动无处不体现出强烈的文化性,文化是旅游的灵魂和内核;旅游是文化的主要载体和传播途径,而文化软实力则是促进城市旅游目的地建设的关键内核。首义文化是武汉市的城市精髓,是武汉市建设旅游目的地的重要人文资源,以首义文化唤起人们心中对武汉市地脉与文脉的共鸣,将能够有效地促进武汉城市旅游目的地的建设进程及效果。The essence of tourism is an experience of the different culture.Cultural differences and tourism integration constitute the characteristics and charm of every area,encouraging visitors＇ desire of getting there in the pursuit of aesthetic enjoyment. Tourism consumption along with business activities everywhere reflects the culture,which is the soul of tourism and kernel. Tourism is the major carrier and spreading path,while soft power of culture is the key to promoting city core tourist destination construction.Shouyi culture is the essence of Wuhan City.As an important competitive resources of Wuhan City,the construction of tourism destination,appealing to Wuhan city and context with the hearts of the people with righteousness culture,will be able to effectively promote the construction process of Wuhan city tourism destination and its effect.

关 键 词：文化软实力 城市旅游目的地 首义文化 

分 类 号：F592.7[经济管理—旅游管理]