“商标性使用”的法律效力  

The Role of Trademark Use

作　　者：何怀文[1] 

机构地区：[1]浙江大学光华法学院,浙江杭州310008

出　　处：《浙江大学学报（人文社会科学版）》2014年第2期165-176,共12页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：中央高校基本科研业务费专项资金资助项目;浙江大学"985工程"三期专项资金资助项目(103000*193215501/013)

摘　　要：以商标性使用为注册商标侵权(包括混淆侵权和淡化侵权)的先决条件会不适当地限制注册商标权。"商标性使用"的法律概念片面地关注"被诉标志"是否侵犯"注册商标",而忽视真正的法律问题应是"被诉标识行为"是否侵犯"注册商标权"。而商标正当使用应该着重考察行为的正当性,而不应纠缠是否属于商标性使用。判断混淆或淡化侵权是否成立时,应从被诉标识行为整体(即被诉标志使用的整个具体商业情景)出发,而不应以"商标性使用"作为先决条件,不合理地限制注册商标权。According to the conventional view, there must be trademark use by the defendant in order to determinate trademark infringement ; and there shall be no trademark use for the purpose of establishing fair use of trademarks. This view, however, is not theoretically founded and is marginalized by judicial practices worldwide. First, trademark use requirement is linked to the concept of ＂exclusive right to use＂ a registered mark. The logic runs that where there is no ＂use as trademark,＂ there should be no infringement upon this exclusive right to use. With the continuous wearing down of the distinction between trademark law and unfair competition law in respect of business designations, however, trademark use as a threshold requirement for infringement upon trademark is untenable.

关 键 词：商标性使用 注册商标专用权 描述性正当使用 驰名商标 反淡化保护 

分 类 号：D923.43[政治法律—民商法学]