冷转移印花技术市场化运作的策略  

The strategy of market operation for cold transfer printing technology

作　　者：蒋伟文 

机构地区：[1]中国纺织工业联合会上海办事处,上海200336

出　　处：《印染》2014年第8期32-35,共4页China Dyeing and Finishing

摘　　要：冷转移印花技术具有印制效果好、成本低、用水少、节能降耗、市场适应性强和低碳环保等特点。该技术专业性强,不易推广,且产业发展模式不明确,产业链目前还不完整。通过对该技术市场化推广情况的实际分析,结合产业联盟的理论,认为建立冷转移印花产业联盟能较好地解决其目前遇到的问题,并进一步促进冷转移印花技术在行业中推广。Cold transfer printing technology has the characteristics of good printing results, low cost, less water and energy cost, as well as low carbon foot print and environmental protection. However, problems of the technology are inconveniences for promotion owing to the high degree of profession, vague industrial development mode, incomplete industry chain, etc. We have come to the conclusion that establishing the industry alliance for cold transfer printing can well solve the current problems and accelerate the application of cold transfer printing technology in the industry, through actual analysis on market promotion of the technology and combining the theory of industry alliance.

关 键 词：冷转移印花 产业联盟 产业化 

分 类 号：TS194.432[轻工技术与工程—纺织化学与染整工程]