建立落袋价格理念 提升企业价值创造  

Establishing Pocket Price Idea,Upgrading Enterprise Value Creation

作　　者：郑伟[1] 

机构地区：[1]中国石化化工销售有限公司,北京100728

出　　处：《当代石油石化》2014年第3期18-24,共7页Petroleum & Petrochemical Today

摘　　要：本文从落袋价格理论出发,探讨如何对定价策略、折扣、隐含成本以及物流费用等影响落袋利润因素进行深入分析,为石化行业化工销售经营决策提供参考。Starting from pocket price theory, the article probes into how to give a thorough analysis of factors nfluencing pocket profit including pricing tactics, discount, implicit cost as well as logistics cost, providing a reference for chemical sales operational decision in petrochemical industry.

关 键 词：落袋价格 企业价值 创造 价格管理 

分 类 号：F426.722[经济管理—产业经济]