球星卡:球迷的“兴趣出口”与体育藏品的另类蓝海  

Star Card: Blue Ocean of Fans Interest Export and Sports Collection

作　　者：杜恺[1] 

机构地区：[1]上海体育学院新闻传播与外语学院,上海200438

出　　处：《体育科技文献通报》2014年第6期119-119,125,共2页Bulletin of Sport Science & Technology

摘　　要：体育藏品一直是宣传与弘扬体育文化的一个重要载体。从我国古代体育的蹴鞠到现代奥林匹克运动的器械,这些承载着历史价值的收藏品正不断地将体育的核心价值传递给世人。本文通过研究分析篮球球星卡的收藏价值和文化内涵,得出该类收藏的前景可观,意义深远,在我国篮球迷中具有可观的推广价值,并对推动篮球运动,加深篮球文化能够起到举足轻重的作用。sports collections isan important carrier of publicity and promotion of sports culture .From Cuju ball sports in ancient China to the modern Olympic movement device , which carry the historical value of the collections are the core value of sports to the world .Through analysis and research of basketball star card collection value and cultural connotation, the author of this collectionis promising , far-reaching, and has considerable application value in theChinesebasketball fans , and to promote basketball sport , deepen thebasketball culture can play a deci-sive role.

关 键 词：体育藏品 篮球 球星卡 

分 类 号：G80-05[文化科学—运动人体科学]