基于SWOT法和层次分析法的海洋文化产业发展战略研究--以河北秦皇岛为例  

Research on Development Strategy of Marine Culture Industry Based on SWOT Method and Analytical Hierarchy Process——Taking Qinghuangdao of Hebei Province for Example

作　　者：祝丽云[1,2] 何枫[1] 李维国[2] 

机构地区：[1]北京科技大学东凌经济管理学院,北京100083 [2]河北农业大学海洋学院,河北秦皇岛066003

出　　处：《资源开发与市场》2014年第5期592-597,共6页Resource Development & Market

基　　金：国家自然科学基金项目(编号:71272160);中央高校基本科研业务费专项资金资助项目(编号:FRF-TP-09-022A);教育部新世纪优秀人才支持计划(编号:NCET-12-0772);秦皇岛市2011年科学技术研究与发展计划项目(编号:201101A478)

摘　　要：针对海洋文化产业发展战略研究中缺乏定量分析的不足,将SWOT分析法和层次分析法相结合,通过量化各影响因素的权重,得出薄弱的海洋文化产业综合竞争力和海洋文化人才队伍建设是制约秦皇岛海洋文化产业发展的关键因素。论证了秦皇岛海洋文化产业应充分利用资源禀赋丰富的优势,抓住国家战略政策机遇,采取开拓型战略,积极应对各种劣势和威胁,走"以海洋文化产业资源为依托,以海洋旅游产业为主导"的核心产业带动发展模式。In view of the lack of quantitative analysis in marine culture industry development strategy researches, SWOT method combined with analytical hierarchy process （AHP） was used to analyze and quantify the major influencing factors. The results showed that the weak competitiveness of the marine culture industry and the weak construction of marine cultural talent teams were the key factors of constraining the development of Qin- hoangdao＇s marine culture industry. This paper suggested to make full use of the rich resources advantages, seize the good opportunity and take the ex- ploiting development strategy, actively respond to various weaknesses and threats, take the development pattern of basing on the marine culture industry resources, making the marine tourism industry as the leading core of industry.

关 键 词：SWOT法 层次分析法 海洋文化产业 发展战略 

分 类 号：G124[文化科学]