红色旅游产业生态化开发问题调查研究——以韶山红色旅游产业为例  

Survey Study on Ecological Development of Red Tourism Industry——A Case of Shaoshan Red Tourism Industry

作　　者：赵伟[1] 傅燕辉 宋海松[1] 

机构地区：[1]湖南科技大学商学院,湖南湘潭411201

出　　处：《资源开发与市场》2014年第5期630-632,共3页Resource Development & Market

基　　金：湖南省哲学社会科学基金项目(编号:11YBB170);湖南省大学生研究性学习和创新性实验计划项目(编号:X201210534029)

摘　　要：红色旅游产业的生态化开发对彰显红色旅游教育价值,构建资源节约型、环境优化型两型产业具有十分重要的意义。通过随机拦截问卷和抽样访谈等方法,对湖南省湘潭市韶山红色旅游产业生态化开发的现状及问题进行了初步的调查研究。研究发现,当前红色旅游产业的总体生态化水平不高,在旅游产品与服务、交通出行与餐饮住宿等旅游基础设施条件、纪念品产业及市场、对游客生态消费行为的培育等方面存在较突出的问题。在对其原因进行探讨的基础上,提出了促进红色旅游产业生态化开发的对策与建议。Eco - tourism industry was significant to promote the educational value of the red tourism and built a resource - saving and environ- ment - optimized tourism industry. Through a mount of interview and sampling survey, this paper investigated the current situation and problems of the ecological development of Shaoshan＇s red tourism industry. The results found that the overall ecological level of the red tourism industry was not high, main problems existed in tourism products and services, transportation and tourism infrastructure, accommodation conditions, souvenir industry and marketing, and foster consumer behavior. Based on the analysis of its causes, this paper gave some related suggestions.

关 键 词：红色旅游产业 生态化开发 旅游纪念品 

分 类 号：F590.75[经济管理—旅游管理]