基于SWOT分析的我国体育文化发展研究  

Research on the Strategy of Chinese Sports Culture Development with SWOT Analysis

作　　者：周学兵[1] 陈东[1] 李钟香[1] 

机构地区：[1]南京信息工程大学体育部,江苏南京210044

出　　处：《湖北体育科技》2014年第4期296-299,共4页Hubei Sports Science

基　　金：江苏省社会科学基金(11TYB003);江苏省高校哲学社会科学研究基金(2012SJB890008)

摘　　要：通过文献资料、逻辑推理等方法,在对体育文化发展历史、现状及其发展趋势进行综合考察分析的基础上,运用SWOT分析法和目标理论,提出我国体育文化发展的总目标、分目标和领域目标,并探讨实现这些目标的途径。Literature, logical reasoning and other methods were adopted. The history, current situation and trend of Chinese sports cultural development was analyzed. On the base of SWOT analysis and object management, the object of Chinese sports cultural development was proposed, and the ways to the goals were put forward.

关 键 词：体育文化 发展目标 SWOT分析 

分 类 号：G80-05[文化科学—运动人体科学]