新媒体平台中中国动漫产业发展前景  

Discussion on New Media Platform in the Development of Chinese Cartoon Industry

作　　者：伍鹏飞[1] 

机构地区：[1]安徽工程大学艺术学院,安徽芜湖241000

出　　处：《黑河学院学报》2014年第2期108-110,共3页Journal of Heihe University

基　　金：安徽省教育厅人文社科重点研究基地项目<广告与动漫产业资源共享的可行性研究--以安徽为例>(SK2012A165)

摘　　要：随着经济全球化带来的影响,动漫行业竞争逐级激烈,动漫产业需要寻求新的突破口。计算机技术的发展产生形式多样的数字媒体展示平台,智能手机、平板电脑、移动多功能媒体的普及改变了动漫艺术的传统创作方式。动漫产品与新媒体平台的融合产生新的动漫艺术的视觉特征和前景。其视觉特征表现为视觉综合表达、视觉个性表达、视觉的交互表达。其前景着眼于商业化程度的普及,应用超系统科学,不断拓宽行业之间的相互联系。With the economic globalization, the animation industry competition is gradually fierce, and the animation industry need to seek new breakthrough. Producing digital media platform to display various forms of the development of computer technology, intelligent mobile phone, tablet computer, mobile universal multi-functional media has changed the traditional way of creating animation art, the fusion of animation products and new media platform of animation art visual features and prospect. The visual characters are visual compre- hensive expression, visual peculiar features and interactive expressions. The prospect focuses on the popularity of its commercialized operation and interrelationship between applied super system sciences and widened lines.

关 键 词：新媒体 动漫产业 视觉艺术 

分 类 号：J205[艺术—美术]