基于AMOS技术的男女性旅游决策影响机制比较研究——以福州市居民为例  

The Effect Mechanism Comparison on Tourism Decision-Making in Both Genders Based on AMOS Technique——A Case Study of Fuzhou Residents

作　　者：秦俊丽[1] 林岚[2] 

机构地区：[1]山西大同大学历史与旅游文化学院,中国山西大同037009 [2]福建师范大学地理科学学院/旅游研究所,中国福建福州350007

出　　处：《经济地理》2014年第4期186-192,共7页Economic Geography

基　　金：福建省教育厅项目(JB06065);福建省教育厅科技项目(JK2011012)

摘　　要：选取23项指标,并通过对722个有效样本实证调查,基于因子分析法萃取出影响福州市居民旅游决策的5个维度因素,运用AMOS6.0结构方程模型,进行福州市男女性居民旅游决策影响机制的比较研究。研究发现:①福州市居民旅游决策影响因素存在性别上的差异;②测量模型中,各指标对测量模型具有较强的解释能力;③结构模型中,男性存在2个假设路径关系、女性存在3个假设路径关系不成立的结论。The paper attempts to test factors of Fuzhou residents＇ tourist decision-making with the 722 efficient samples through the 23 selected indicators, and extracts five dimensionalities based on factor analysis. The effect mechanism comparison on tourism decision-making in Fuzhou different gender residents is analyzed with structural equation modeling procedures Amos6.0. The study shows：（1）There are differences in effects on Fuzhou different gender residents＇ tourism decision-making; （2）In the measurement model, the index for measuring model has strong ability of explanation; （3）In the Structure model, the conclusions of the men has 2 assumes relationship paths and the women exist 3 assumes relationship paths are not established. The conclusion provided the basic data and tremendous practical significance of optimizing the arrangement of city＇s leisure space structure, designing the city＇s road, and tourism marketing forecasting and Positioning.

关 键 词：旅游决策 影响机制 男性居民 女性居民 结构方程模型 福州市 

分 类 号：F590[经济管理—旅游管理]