平台经营者超高定价的反垄断法规制  

Anti-monopoly Law Regulation of Platform Operator's Aggressive Pricing

作　　者：叶卫平[1] 

机构地区：[1]深圳大学法学院,广东深圳518060

出　　处：《法律科学（西北政法大学学报）》2014年第3期108-115,共8页Science of Law：Journal of Northwest University of Political Science and Law

基　　金：司法部国家法治与法学理论研究资助项目(08SFB3032)

摘　　要：淘宝商城事件折射了平台经营者定价的现实困境:双边市场的交叉网络外部性和互补性等经济特点决定了平台经营以不对称定价为基本特征,但从法律角度看,实施免费策略的一边市场可能涉嫌掠夺性定价,而回收总经营成本的另一边市场又可能涉嫌超高定价。如何在分享平台经营降低交易成本、提高消费者福利等正面经济效应的同时,恰当界定这种新型经营者的权利、义务边界,避免其市场力量的不当利用,是平台经营者定价反垄断法规制中需要考虑的核心问题。The event of Taobao Mall price dispute reflects the dilemma for online platforms when they make price decisions. On the one hand, the economic characters require online platforms to take asymmetric price policy, on the other hand, such price policy may cause platforms to face predatory pricing accusation in one side market while aggressive pricing accusation in the other. How to determine the rights and obligations for platforms to make price decisions is the core consideration for anti - monopoly law - makers and enforcement bodies.

关 键 词：平台经营者 超高定价 双边市场 反垄断法规制 

分 类 号：DF414[政治法律—经济法学]