农户介入农产品流通中高附加值活动的影响因素分析——基于赣南果农的实证研究  

Analysis of Influencing Factors on Farmers Involving High Value-added Activities in the Distribution of Agricultural Products——Empirical Analysis based on the Fruit-growers in Southern Jiangxi

作　　者：涂传清[1] 

机构地区：[1]江西农业大学计算机与信息工程学院,江西南昌330045

出　　处：《商业经济与管理》2014年第5期12-23,共12页Journal of Business Economics

基　　金：教育部人文社会科学青年基金项目"特色农产品电子交易市场的有效性研究"(12YJCZH189)

摘　　要：介入农产品流通中的高附加值活动是农户分享农产品流通中增值收益的重要途径。文章以赣南脐橙种植户为例,分析了影响农户介入农产品流通价值链中高附加值活动的决定因素。研究表明,农户介入高附加值活动的行为受到户主的风险态度、种植规模、收获期农产品销售情况、户主所拥有的贮藏技术水平、政府是否提供免费的贮藏技术培训以及农户所处地区的交通状况等多方面因素的影响,并随着这些因素的变化而不断变化。在此基础上,提出了促进农户主动介入流通增值活动,分享流通增值收益的政策建议。Participating in high value-added activities is an important way for farmers to share value-added benefits in the distribution of agricultural products. In this paper, we have studied the influencing factors on farmers engaged in high value-added activities in the distribution of agricultural products with navel orange growers in Southern Jiangxi as an example. The results indicate that the farmers＇ behavior of involving high value-added activities depends on the risk attitude and storage technology of the head of a household, the planting scale of a household, the sales of agricultural products during the harvest time, free storage technology training and traffic in the area of farmers. And the farmers＇ behavior of involving high value-added activities will constantly change with the change of above factors. On this foundation, the policy suggestions were put forward to promote farmers active participation in value-added activities their value-added benefits share in the distribution of agricultural products.

关 键 词：农户行为 农产品流通 高附加值活动 实证分析 

分 类 号：F724[经济管理—产业经济]