牢牢把握以品牌化助力现代农业的重要战略机遇期  

Firmly Grasp the Important Period of Strategic Opportunities to Power Modern Agriculture by Brand

作　　者：张玉香[1] 

机构地区：[1]农业部

出　　处：《农业经济问题》2014年第5期4-7,共4页Issues in Agricultural Economy

摘　　要：我国农业正处于传统农业向现代农业的转型期,面临城乡一体化、市场化、国际化程度不断加深的新形势。推进农业品牌化,对于加速我国农业转型升级、促进农民增收、满足消费升级需求和提升农业国际竞争力具有重要意义。我国推进农业品牌化既有难得机遇,也面临一些困难和挑战。经过多年的发展,我国已进入农业品牌重点培育、加快发展的新阶段。我们要牢牢把握农业品牌建设的阶段性和规律性,把品牌建设作为我国现代农业发展的重大战略,明确发展思路和重点任务,实现农业品牌的整体提升。China's agriculture is in a transition of traditional agriculture to modern agriculture,facing the new situation of deepening degree of urban and rural integration,market development,and internationalization.Promoting the development of agricultural brand has great significance to accelerate the upgrading of the agricultural transformation,to increase farmers' income,to meet consumer demand for upgrades,and to enhance the international competitiveness of agriculture.China has rare opportunities and is facing some difficulties and challenges to promote agricultural brand.After years of development,China has entered a new stage of focusing on cultivating agriculture branded and accelerating development.We must firmly grasp the agricultural stage and regularity of brand building,treat brand building as a major strategic development of modern agriculture,and focus clearly on the development of ideas and tasks to achieve the overall increase agricultural brand.

关 键 词：现代农业 转型升级 品牌 农业品牌化 战略 

分 类 号：F320[经济管理—产业经济]