地方依恋元素和强度分析——基于青年游客的质性研究  

An Analysis on Elements and Intensity of Place Attachment: Based on a Qualitative Study of Yong Tourists

作　　者：潘莉[1] 张梦[1] 张毓峰[1] 

机构地区：[1]西南财经大学工商管理学院,四川成都610074

出　　处：《旅游科学》2014年第2期23-34,共12页Tourism Science

基　　金：国家自然科学基金项目"消费者服务购买决策过程的框架效应研究"(71372207);教育部人文社会科学研究规划基金项目"负面事件对服务品牌资产的影响研究--以餐饮品牌为例"(13YJA630129);西南财经大学中央高校基本科研业务费专项资金项目"旅游者的地方依恋研究--基于建构主义的范式"(JBK1307101)

摘　　要：地方依恋是个体与特定地方之间形成的情感关联。本文从旅游体验的视角,以青年游客为例,通过图片对地方依恋的有形展示和游客对图片背后独特故事和意义的讲述,分析了游客的地方依恋元素的构成,探讨地方依恋强度的递进演变以及特征。研究表明:(1)游客地方依恋元素包括背景元素和符号元素两类,背景元素体现地方氛围情境,符号元素凸显象征意义;(2)游客的地方依恋存在强度差异,由低到高依次为基于工具性依附的地方依赖、基于情感性依附的地方认同和基于精神性依附的根情结;(3)根情结的形成既源于游客多次对旅游地的深度涉入,在时间序列上由最初的地方依赖,到地方认同,再演变形成根情结,也可能源于游客出游前的信息积累和媒介影响。Place attachment means the emotional bond between an individual and a particular place. Based on the pictures demonstrating place attachment, this paper applies the Zaltman Metaphor Elicitation Technique to explore into the elements of place attachment of young tourists and analyzes its intensity from tourist experience perspective. The results show that： there are two categories of elements namely background elements including natural environment and artificial charms that mainly illustrate atmosphere context of a particular place, and symbolic ones, represented by architectural marks and Buddhist codes that magnify symbolic significances. According to the effects of the elements on tourists＇ experience, it is found that the intensities differ with place dependence, place identity and motedness as well ranking from the lowest level to the highest. In conclusion, rootedness could be established either via tourists＇ deep activity involvements evolving from place dependence and place identity, or via information processing and media communications before traveling.

关 键 词：地方依恋 依恋元素 依恋强度 隐喻提取 

分 类 号：F590.3[经济管理—旅游管理]