微信:网络舆论战的新利器  

WeChat: a New Weapon of Network Consensus War

作　　者：徐英雪[1] 兰芬[1] 

机构地区：[1]国防科学技术大学人文与社会科学学院,湖南长沙410074

出　　处：《国防科技》2014年第2期17-20,共4页National Defense Technology

摘　　要：微信以惊人的速度发展,成为时下最热门的社交信息平台和绝大多数手机用户的一种生活方式。微信是舆论生成和扩散的重要平台,其多元化的信息、多渠道的传播以及创新的特点,为网络舆论战带来了全新的机遇。把握微信的信息传播特点,有效针对特定对象人群,采取积极主动的方式开展网络舆论宣传与自我防御,使微信成为舆论战发展的有力工具,是新时期开展网络舆论战的必然选择。The development of WeChat in recent years is skyrocketing, which has been the most popular social networking platform among cellphone-users. WeChat is an important platform for the producing and spreading of consensus. Its diversified information, extensive mode of transmission as well as the creativity have brought new chances and challenges to the Public Opinion War. The best way to make full use of WeChat in the War, is to understand how it works, what feature it holds and who it is facing to. Meanwhile, active action should also be taken to protect our own public opinion.

关 键 词：微信 网络舆论战 开发应用 

分 类 号：G206[文化科学—传播学]