文化创意产业背景下江西旅游商品包装“多元多维”设计研究  

Studying on Multiple and Multi-dimensional Design for Packaging of Jiangxi Tourist Commodities in the Context of Cultural and Creative Industry

作　　者：于红梅 

机构地区：[1]艺术与传媒分院,江西南昌330201

出　　处：《江西服装学院学报》2014年第1期32-37,共6页Jiangxi Institute Of Fashion Technology

基　　金：本文系2011年度江西省社会科学艺术学项目（项目编号：YG2011059）的阶段性成果.

摘　　要：以江西旅游商品包装广告功能欠缺、无法防范假冒伪劣、缺乏大设计观，而无法适应文化创意背景下产业化的发展趋势为启示。分析了江西的多元文化与人们的多维生活状态，论述了多元文化在多维生活状态作用下对旅游商品包装设计的影响因素，在此基础上，提出了对江西旅游商品包装进行分类、对文化进行聚类分析、对包装进行防伪设计，从大局出发梳理出设计定位的秩序链，以”多元多维”的方式对江西旅游商品包装进行设计。Packaging of Jiangxi tourist commodities is deficient in functions of advertisements, not guards against counterfeit and inferior commodities, lacks in grand design concepts, so it couldn＇t adjust to the developing tendency in the context of cultural and creative industry. In the view of these, the paper analyzes Jiangxi multiple culture and people＇s living conditions. It also expounds the factors on packaging of Jiangxi tourist commodities. under the influence of multiple culture in the function of multidimensional living conditions. On the basis of these, it presents classification of Jiangxi tourist commodities packaging, cluster analysis of culture and anti-counterfeit design for packaging. It argues design for Jiangxi tourist commodities from multiple and multidimensional view, setting out from general interests to get the order chain of design location.

关 键 词：旅游商品 包装设计 多元 多维 防伪 

分 类 号：TS941-09[轻工技术与工程—服装设计与工程]