甬籍院士品牌整合传播策略初探  

Research on Brand Integrated Communication of Ningbo-born Academicians

作　　者：隗静秋[1] 徐光华 董强[3] 

机构地区：[1]浙江万里学院,浙江宁波315100 [2]宁波市院士服务和咨询中心,浙江宁波315040 [3]中共国家税务总局党校,江苏扬州225007

出　　处：《浙江万里学院学报》2014年第2期77-83,共7页Journal of Zhejiang Wanli University

基　　金：2013年宁波市科学技术协会重点软课题项目

摘　　要：甬籍院士品牌传播是一项极其复杂的系统工程,树立甬籍院士品牌,打造院士名人效应,提升宁波城市站位,增强宁波综合竞争实力,是甬籍院士品牌传播的核心所在。明确传播主体,研究传播对象,精心组织传播内容,积极拓展传播途径,如抓好媒体宣传,组织活动宣传,善用事件宣传,构建社区宣传模式,用好网络宣传,依托场馆宣传,多地协同宣传,是甬籍院士品牌传播的取得良好效果的重要策略。Brand communication of Ningbo-born academicians is extremely complex system engineering. Establishing a brand of Ningbo-born academicians, creating academician celebrity, rising the place of Ningbo in city ranking and enhancing the comprehensive competitiveness of Ningbo are the core parts of brand communication of Ningbo-born academicians. This paper put forward some strategies to achieve a good result in the brand communication of Ningbo -born academicians , such as defining the communication subject, making study of the target audience, carefully organizing the content and actively expanding the channels of communication.

关 键 词：甬籍院士 品牌传播 科研成果 社会活动 

分 类 号：G20[文化科学—传播学]