海南游客旅游行为特征、心理动机及其对目的地形象知觉研究  

A Study on the Travel Behavior,Psychological Motivations,and Destination Image of the Tourists in Hainan Island

作　　者：胡静[1] 吴娜[2] 邓军[3] 

机构地区：[1]海南大学招生办公室,海南海口570228 [2]海南经贸职业技术学院,海南海口571127 [3]四川大学锦城学院土木与建筑工程系,四川成都611731

出　　处：《重庆交通大学学报（社会科学版）》2014年第2期46-49,共4页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：海南省教育厅人文社科项目"游客旅游动机及其对目的地形象知觉的研究--基于海南国际旅游岛建设的视阈"(编号:Hjsk2012-19)的前期成果

摘　　要：以到海南的游客为研究对象,采用问卷调查的方式,分析游客的心理动机及其对目的地形象知觉的反应情形,并了解不同人口统计变量的游客的心理动机及对目的地形象知觉的差异。结果发现,游客的旅游信息大多来自有来岛旅游经历的亲朋好友,同行人数以2—5人居多,游客对海南国际旅游岛的了解程度一般;从心理动机和对目的地形象知觉来看,对游客具有吸引力的是海南的热带海岛自然资源,且"心理动机"与"对目的地形象知觉"二者之间显著正相关。提出供规划区域功能组团旅游的参考策略。The questionnaire survey is applied to gather information from respondents,who are tourists in Hainan. The psychological factom are aimed to be explored and image of a tourist destination for tourists visiting Hainan intenutional tourism island and the differences in psychological motivation and destination image by different demographic samples are perceived. The following results were presented： most tourists＇ tour information mostly came from friends and relatives ,who had visited Hainan international tourism island before. The number of tourists＇ partners is among 2 - 5 people. Visitors had just a general understanding of Hainan international tourism island. On the aspects of psychological factors and destination image,it＇s the tropical island and wilderness area that attract the tourists; there is a significantly positive correlation between psychological motivation and destination image. Some suggestions concerning tourism management for local tour businesses and organizations in Hainan international tourism island are provided.

关 键 词：旅游行为 心理动机 目的地形象 

分 类 号：F592.7[经济管理—旅游管理]