基于SEM的大学生旅游需求影响因素研究  

The Impacting Factors of University Students' Tourism Demand

作　　者：莫琨 王淑华[1] 

机构地区：[1]郑州大学旅游管理学院,郑州450001

出　　处：《河南科学》2014年第4期679-684,共6页Henan Science

基　　金：国家旅游局面上项目(13TAAG020);河南省教育厅人文社会科学研究项目(2012-ZD-099)

摘　　要：为探析出影响大学生旅游需求的主次因素,并对大学生旅游需求影响因素进行深度分析.首先构建量表,然后对各变量进行探索性因子分析、验证性因子分析和独立样本T检验,构建出一个三维模型,涵盖了影响大学生旅游需求的三大方面因素,最后得出以下结论:①态度因素为首要影响因素,其次是动机因素,最后是客观因素.②态度因素和动机因素相互作用,即大学生旅游态度或动机一方的改变都会影响另一方,共同影响着大学生旅游需求.③不同性别、户籍对指标变量存在显著差异.To find out the primary and secondary factors that affect college students’ travel demand,we analysed college students’ tourism demand influence factors. Firstly we build scale,analyse each variable using exploratory factor analysis,confirmatory factor analysis and independent samples T test,and build a three-dimensional model, covering the three major factors that affect college students’ travel demand. The conclusions are as follows.①Attitude is the first factor influencing factors,the second is motivation factors,the final is objective factors.②Attitude factors and motivation factors interact each other,which means that university students’ tourist motives attitude or a party change will affect the other party,commonly affect college students’ travel demand. ③Different gender,census register to variables are significant difference.

关 键 词：大学生 旅游需求 影响因素 结构方程模型 

分 类 号：F590[经济管理—旅游管理]