女大学生网络消费行为的现状研究——以昌北高校为例  

Research on Status Quo of Online Shopping by College Girls——Taking Colleges and Universities in Changbei as Example

作　　者：何山[1] 陈忠贤[1] 曾香锋 黄莉萍[1] 

机构地区：[1]江西财经大学,江西南昌330013

出　　处：《科技广场》2014年第3期250-252,共3页Science Mosaic

基　　金：国家大学生创新性实验计划项目<女大学生网络消费行为的现状研究--以昌北高校为例>阶段性研究成果

摘　　要：在以电子商务行业大繁荣为背景的基础上,网购这一方便快捷的购物方式正在被更多的人所接受,尤其是对于拥有大量空余时间、喜欢追赶时尚、爱好购物的女大学生来说其表现更为突出。但由于在网购过程中存在信息的爆炸性,使得很多女大学生难以控制自身的消费行为,最终导致不良的消费习惯。因此如何帮助大学生尤其是女大学生培养一种良好的网购习惯就成为了当前的迫切需要。本课题从实践出发,分析了很多女大学生在网购方面存在的问题,并结合当前实际希望提出若干行之有效的改进方案,帮助女大学生以更加健康积极的方式进行网购,并充分享受网购带来的便捷与优惠。Under the background of E-commerce industry boom, shopping online has been accepted by more and more people, especially by female students who have plenty of time and who like following the fashion and shopping. However, college girls cannot always resist their shopping desire when they confront all the complicated information on the Internet and finally develop bad consuming habits. So it is the right time to help them solve these problems which is the goal for this research. Starting from the practice, this paper analyzes the existing prob-lems in shopping online for female students and puts forward several possible improvements by combining with the real hopes to help the girl students shopping online in a healthier and more positive way and enjoying the con-venience and the privilege bringing by online shopping.

关 键 词：女大学生 网络消费 行为研究 

分 类 号：F724.6[经济管理—产业经济]