社会风险对我国禽肉类产品消费影响的实证研究——以2013年H7N9风险对水禽产业消费的影响为例  

An Empirical Research into the Impact of Social Risk on the Consumption of Poultry Products in China——The Impact of H7N9 Risk in 2013 on Industrial Consumption of Waterfowl as an example

作　　者：闫建伟[1] 王雅鹏[1] 麦尔旦.吐尔孙 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070

出　　处：《西南大学学报（社会科学版）》2014年第3期49-57,182,共9页Journal of Southwest University(Social Sciences Edition)

基　　金：农业部"现代农业产业技术体系国家水禽产业经济技术体系"专项资金(CARS-43-10B);项目负责人:王雅鹏

摘　　要：文章利用Logit模型,针对2013年H7N9风险对我国消费者禽肉类产品消费的影响进行了实证研究,表明:82%消费者受到影响,平均影响深度为35%,平均影响期限约为3个月;影响的存在性与消费者的学历、家庭人数、风险的认知及心态有关;影响的深度与消费者年龄、学历、职业、家庭人数、风险认知、消费者质量安全满意程度、政府监管的满意程度有关;影响的期限与消费者居住地、职业、家庭收入、消费者质量安全满意程度、政府监管的满意程度及风险的心态有关。据此,文章在政府行为、消费群体细分、市场营销策略、禽类养殖创新、社会媒体行为规范等方面提出了相关建议。The article selects the impact of H7N9in 2013on industrial consumption of waterfowl as a case to carry out an empirical analysis of the impact on the consumption of poultry products with the binary Logit regression model.The results are as follows.82%of the consumers are affected by H7N9.The average depth of the impact was 35% and the average duration of was approximately three months.The existence of the impact about H7N9has a relationship with education,family size,attitude and awareness to H7N9.The depth of the impact has an important relationship with consumers age,education level,occupation,family size,awareness of H7N9,the consumers satisfaction to the safety and quality of Poultry products,and the satisfaction to the supervision of government.The duration of the impact is attributed to residence,employment status,household income level,the consumers satisfaction to the safety and quality of Poultry products,and the satisfaction to the supervision of government.On the basis of these findings,this paper presents suggestion in government behavior,segmentation and aquaculture innovation of poultry.

关 键 词：社会风险 H7N9 消费者 禽肉类产品 LOGIT模型 

分 类 号：F3[经济管理—产业经济]