国内酒吧业发展现状及对策分析  

An Analysis and Counter-measures for the Development of Bar Industry in China

作　　者：魏耀山 

机构地区：[1]泰山景区管委会东岳泰山旅游集团,山东泰安271000

出　　处：《泰山学院学报》2014年第2期56-59,共4页Journal of Taishan University

摘　　要：酒吧作为三产行业中一种急速发展的新型行业,已成为一个特有的文化载体,在丰富广大人民群众文化生活、促进社会精神文明建设上发挥着越来越重要的作用。从酒吧经济和文化的角度入手,对国内酒吧业发展状况进行分析,探讨阻碍中国酒吧业发展的瓶颈,进而从宏观和微观两方面提出促进国内酒吧业发展的对策。As the fast growing sector in the tertiary, bars has become a special carrier of culture and plays an ever - growing role in enriching culture life of the masses and promoting the building - up of the spiritual civilization. This paper analyzes the different developments between the domestic bars and foreign bars from the perspective of bar economy and culture, explores the bottom - neck that hinders the development of bar in- dustry in China and then puts forward some counter- measures from macroscopic and microscopic to vitalize the development of bar industry in China.

关 键 词：酒吧业 经营管理 消费 发展对策 

分 类 号：F590.8[经济管理—旅游管理]