大众传播视域下“三贴近”原则的践行与坚守  

Practicing and Sticking to the Principle of " Three Closeness" in the Horizon of Mass Communication

作　　者：辛文超[1] 

机构地区：[1]山西大同大学文学院,山西大同037009

出　　处：《山西农业大学学报（社会科学版）》2014年第6期640-644,共5页Journal of Shanxi Agricultural University:Social Science Edition

摘　　要：在新闻工作中,贴近实际,就是尊重新闻传播规律,以达到最佳传播效果;贴近生活,就是重视新闻产品质量,以富含生活气息的作品吸引群众;贴近群众,就是以群众喜闻乐见的方式满足群众需求。新闻媒体和新闻工作者在新时期新闻工作中应从这三个方面践行与坚守"三贴近"原则,并持续不断地贯彻到新闻实践中。In journalism, to cling to reality is to respect the law of journalism and communication in order to achieve opti- mal dissemination result; to cling to life is to pay attention to the quality of news product in order to attract masses with the works of strong flavor of life; to cling to masses is to meet the needs of masses in the ways loved by the masses. The news media and journalists are supposed to practice and stick to the principle of ＂ three closeness＂ in the journalism work in the new period from the three aspects and apply them to the practice of journalism continuously.

关 键 词：大众传播 新闻工作 “三贴近”原则 

分 类 号：G206[文化科学—传播学]