VIKOR法下的企业社会责任评价研究——基于消费者视角  

Evaluation Research of Corporate Social Responsibility Based on the VIKOR Method——Consumer's Perspective

作　　者：王娜[1] 周翔[2] 

机构地区：[1]安徽财经大学商学院,安徽蚌埠233041 [2]安徽财经大学统计与应用数学学院,安徽蚌埠233030

出　　处：《淮阴工学院学报》2014年第1期76-82,共7页Journal of Huaiyin Institute of Technology

基　　金：安徽省高校自然科学研究项目(KJ2013B008)

摘　　要：在对已有研究成果深度分析的基础上,建立消费者视角下企业社会责任评价指标体系,以VIKOR折衷排序法构建消费者视角下企业社会责任综合评价模型。选取国内六家知名度高的食品企业作为评价样本,检验综合评价模型的实际效果。实例应用表明,方法操作性较强,并且根据VIKOR评估值及排名还可以看出每个企业在不同消费者眼中的欠缺之处,这对于企业进行自我完善有很大作用,对企业决策者也有极大的参考价值。On the base of deeply analysis on the existing research results , this paper constructed corporate social responsibility evaluation index system based on consumer＇s perspective , and comprehensive evaluation model by VIKOR compromise sort method .Then, the paper selected six high -profile food companies as samples in order to test the actual effect of the comprehensive evaluation model .Results showed that this method had a stronger maneuverability .According to VIKOR assessment values and rankings , defects of every enterprise in the eyes of different consumers can also be obtained .It is very helpful for enterprises to carry out self -improvement , and also has great reference values for enterprise decision -makers.

关 键 词：VIKOR法 企业社会责任 评价模型 消费者视角 

分 类 号：F201[经济管理—国民经济]